Identity & Protectioin
AI impersonation is the risk this service addresses: someone using an executive's face, voice, or name without permission. Generative AI has made that cheap and fast.

Your executives' data leaked.
Now someone can be them.
AI impersonation is the risk this service addresses: someone using an executive's face, voice, or name without permission.
Generative AI has made that cheap and fast.
A Scenario
A finance employee joins a video call with the CFO. The face is right. The voice is right.
The request is urgent: approve a transfer.
The CFO was never on the call. The attacker didn't break into anything. They used a copy of a person, and data from the company's breach helped make it convincing.
After a breach, exposed data gets copied, reposted, aggregated, and sold. It becomes raw material for the next impersonation.
Where Identity Misuse Shows Up
- Deepfakes and voice cloning. AI-generated video or cloned audio used to impersonate an executive, an employee, or a public figure. The goal is often to authorize payments or spread false statements.
- Misuse of name, image, and likeness. Fake endorsements, impersonating accounts, and unauthorized commercial use of a person's identity. Lawyers call this misappropriation.
- Illicit distribution. Leak sites, dark-web forums, mirrors, and social reposts. Removal requests rest on documented authorization.
- Commercial distribution. Data brokers, people-search sites, and search results. This calls for recurring opt-out removal and monitoring, including for executives.
What the PBRC offers
The PBRC introduces you to CyberJuris Network partners. They work with an international network of cybersecurity attorneys and cyber intelligence providers, and they use IDeed to deliver AI counter-risk solutions:
- Asserting property rights to a person's name, image, likeness, and digital identity
- Takedown services against deepfakes and other infringements of identity
- Executive protection through takedown enforcement against data brokers and other misappropriators of identity
The work follows three steps:
Claim -> Authorize -> Act
Legal process only
Providers don't access attacker systems, and there is no "hack-back."
Evidence integrity
- Forensic hashing, chain of custody, and documented sources mean captures can support later proceedings.
Privacy by design
- Consent is opt-in, handling of leaked data is minimal, authorizations are revocable, and retention is approved.
Local grounds
Counsel confirms removal grounds in each jurisdiction.
How It Works
CRI's role is the introduction. Engagement terms are between your organization (or the individual) and the provider.
Connect with an identity protection provider
Contact the PBRC at no cost and with no obligation. Tell us what your organization is navigating.
